A body of work shaped by curiosity, perspective, and experience.
01 Corporate
A decade of creative direction through growth, change, and evolution.
From BFS to BFS-MC to Newcleus, I’ve shaped how the business presents itself through every stage of change—carrying its identity across marketing, and communications into the strategic and operational work that continues to shape the organization today.
02 Small business
Giving shape to the ideas, stories, and ambitions behind small businesses for more than twenty years.
Each business brings its own identity, audience, and needs. I shape the work around those differences, bringing brand, marketing, and strategy together in a way that feels authentic to the people behind it.
03 Experiential
Shaping ideas into experiences that are seen, felt, and remembered.
From early concept through final details, my creative direction extended across budgets, vendors, and logistics, ensuring every element served the experience as a whole.
04 Concept
Exploring what becomes possible when a brand begins with a blank page.
Self-directed concepts create space to experiment, explore and witness how an idea can unfold.