I’ve spent my career helping leaders and teams navigate work that sits at the intersection of creativity, strategy, and process. My experience spans brand, marketing, operations, and project leadership—shaping an approach that balances creative thinking with a strong understanding of the business behind it.
About Me
My background is rooted in creative work. I began in design and marketing, developing visual identities and shaping messaging that resonates with its audience. Alongside this, I worked in event planning, overseeing budgets, vendors, logistics, and the many moving parts behind complex, large-scale events.
My work naturally expanded beyond the creative, requiring me to organize priorities, manage projects, and help teams translate ideas into action.
I’ve always been attentive to the way details come together—how ideas are expressed, how experiences take shape, and how each influences the whole. That innate perspective has led me through a career that spans creative, strategic, and operational disciplines.